MáSmovil Returns to Remove The Checkbook to Buy LlamaYa, an Ethnic MVNO, for EUR 29 Million

Másmovil now has nothing to do with the of two or three years ago. The already non-virtual was born from nothing, without a large group of investors back, and after years in which his business was still small, not being among the largest in the country, fusion virtual with Ibercom gave him wings. First came small purchases, as The Phone House mobile or feeding, and in 2016 arrived the real jump.

Másmovil has become big after acquiring Pepephone and especially after winning the bid by Telstra to Zegona, owners of telecable. And now that we have already seen the first effects of such purchases, renewal of rates in Pepephone and the arrival of convergence to Telstra, yellow operator has returned to take out the checkbook to take with an ethnic MVNO, LlamaYa.

29.7 million fixed euros paid in cash over to another 12 million euros in variables has paid Másmovil More Minutes to stay with your OMV LlamaYa. The virtual in question focuses its offer on international calls, just as does it Lebara or LycaMobile, and It currently has 170,000 clients It generated 22.5 million euros of gross sales in 2016.

Másmovil sought an ethnic MVNO

From Másmovil already had declared on one occasion his intention to take an ethnic MVNO, so the purchase of LlamaYa should not catch anyone by surprise. The Group has ensured that average monthly income per customer acquired virtual more than €10, a figure high considering that all users have the card mode.

In addition to adding customers and current income, Másmovil will seek to make profitable your last purchase with the cost savings involved in integrating it within your group. Also they will seek additional revenue selling to clients of LlamaYa fixed connections. As a result of the acquisition of this virtual Másmovil already contains 4.7 million customers of mobile among its own brand, Yoigo, Pepephone and LlamaYa.