Practically all companies have presented their recent economic performance and achieved sales, is an ideal time to compare are such different companies in the market in the final quarter of the year.
We’re going to be based on data that has prepared Tomi Ahonen, prestigious analyst in this industry, on his blog. The study focuses on smartphones, and is mostly the four main manufacturers of terminals, as we can see from the table that gives start to this article.
The truth is that in spite of the fall of 3% by Nokia, it seems to me is in enviable health, the push RIM and Apple has been important, but still far from worrisome, also the highest growth of these two companies has taken place in markets where it had no presence, rather than steal share direct to the Finnish company.
If we take into account aggregate data in which to enter all kinds of phones, Nokia differences are much more important:
RIM is very positive, it has had a growth of 4%, with phones mainly focused to professional fields, with QWERTY keyboard and great messaging services, but with an operating system of another era and the need to incorporate touchscreen really interesting models if they want to continue to grow.
Apple’s is another story, with so little variety of terminals on the market has had a growth of 8%, and that we are talking about almost Premium products, and here lies the main problem to continue growing, which may continue to do so, but up to a point where there are more potential customers a phone of its features and price.
Passing through HTC we see that it is in a positive position, but without growth, producing quality systems for handsets operating Windows Mobile and Android, and bearing in mind that this will be the year of take-off of Google’s operating system, it is assumed that HTC will be one of the primary beneficiaries of.
Other companies such as Motorola, Sony Ericsson and Palm they are on the bench hoping that things go well, this year seem to have made with Android and webOS duties, and I am sure that they will have good results. But remember that Symbian is not asleep and will be renewed in an important way, we are going to see a distribution for operating systems:
We again see the domain of Symbian in 2009, but the fall of 12% is a value to take into account, that along with the fall of Windows Mobile have left warm space for iPhone and BlackBerry fit. It is clear that the growth of Smartphones and the disinterest of the public by conventional phones makes all companies to boost its line of smart phones.
The trend is that Symbian continue losing some market and reach 40% by end of year, that RIM is left where it is if you are unable to draw new customers with new terminals and a refurbished system. On the other hand it is expected that the iPhone exceeds 20% of the market before the end of the year.
I expected some better numbers in Android, that exceeded 10%, but it is also true that really interesting handsets such as Motorola Droid did not until end of year. The case of Windows Mobile if it was harder, but thanks to some important terminals and the output of Windows Mobile 7 is expected to only lose 3% of market share by the end of 2010.
If you are interested in the subject of play with the future and predict how they will go the things, I have prepared in Engadget an article about the main trends in telephony, is treated from a point of view different from this publication, more ideas and services-oriented, but I think complementary so I hope that you take a look.