As we expected, today September 20 HTC has announced two new models for the mid-tier: HTC Desire 10 Pro and the HTC Desire 10 Lifestyle. As its name suggests, the variant Pro is the more complete of the two, while Lifestyle, focuses more on the input segment, although a little more vitamin-enriched.
In this comparison we will focus on the HTC Desire 10 Pro, a smartphone that boasts a technical sheet which aims to compete against the range average premium or super range mean that fashion is lately but will be measured against the competition? We face it some of most interesting mid-range handsets.
An interesting proposal that arrives too late
HTC is at a delicate time is nothing new. Quarter after quarter, Taiwanese brand figures are lower and top 10 HTC models are not capable of lifting sales pos if alone. In this sense, HTC need is to strengthen the middle ranges and input, the segment where intended to attack with the new 10 Desire.
HTC Desire 10 Pro committed a technical sheet you want to move to mobile phones more pointers with features such as 5.5 inches FullHD screen or the 4 GB RAM memory, combined with a design premium that stands out above all for touches in Golden frames.
However, There is still space for improvements, Although we can ignore the deficiencies if the price is really competitive, but taking into account that the Lifestyle will cost 249 pounds (289 euros), we do not expect big surprises in this section and we could easily go above 400 euros or even to reach the 500.
In addition, it should not be forgotten that the HTC Desire 10 Pro comes at a time when there are many similar proposals and It will be difficult to Excel in a saturated market where can we find terminals very interesting and, in many cases, with very reasonable prices.
It is the case of the Motorola Moto G4 Plus, vitamin version of G4 that provides similar features for 269 EUR, but it is not the only one. This comparison also we have selected other models that are located on a level similar in terms of specifications such as the Samsung Galaxy A7 2016, the newly presented Huawei Nova Plus or the Redmi Note 4 Xiaomi, one of the most interesting proposals that come to US from China.
HTC DESIRE 10 PRO
SAMSUNG GALAXY A7 (2016)
MOTOROLA MOTO G4 PLUS
HUAWEI NOVA PLUS
XIAOMI REDMI NOTE 4
|DIMENSIONS AND WEIGHT||156.5 x 76 x 7.9 mm and 165 gr||151.5 x 74.1 x 7.3 mm and 172 gr||153 x 76.6 x 9.8 mm and 155 gr||151.8 x 75.7 x 7.3 mm and 160 gr||151 x 76 x 8.4 mm and 175 gr|
|SCREEN||Super LCD 5.5 inches and resolution FullHD (1920 x 1080 pixels)||IPS LCD 5.5 inches and resolution FullHD (1920 x 1080 pixels)||IPS LCD 5.5 inches and resolution FullHD (1920 x 1080 pixels)||IPS LCD 5.5 inches and resolution FullHD (1920 x 1080 pixels)||IPS LCD 5.5 inches and resolution FullHD (1920 x 1080 pixels)|
|PROCESSOR||Mediatek MT6755 helium P10 octa – core Cortex A53||Snapdragon 615 octa – core Cortex A53 1.5 GHz / Exynos 7580 octa – core Cortex A53 1.6 GHz||Snapdragon 617 octa – core Cortex A53 1.5/1.2 GHz||Snapdragon 625 octa – core 2 GHz Cortex A53||Mediatek MT6797 helium X 2 deca – core 2.1 GHz|
|RAM||4 GB||3 GB||2/3/4 GB||3 GB||2/3 GB|
|MEMORY||64 GB + 256 GB microSD||16 GB + MicroSD 256 GB||16/32/64 GB + MicroSD 256 GB||32 GB + MicroSD 256 GB||16/64 GB + MicroSD 256 GB|
|SOFTWARE||6.0 Android Marshmallow + HTC Sense||Android 5.1.1 Lollipop + TouchWiz||Android 6.0.1 Marshmallow||Android 6.0.1 Marshmallow + Emotion UI 4.1||6.0 Android Marshmallow + MIUI 8.0|
|CAMERAS||Rear: 20 MP, f/2.2, AF laser, dual LED flash tone, FullHD videos Front: 13 MP, f/2.2||Rear: 13 MP, f/1.9, AF, LED flash, FullHD videos Front: 5 MP, f/1.9||Rear: 16 MP, f/2.0, AF fase+laser, dual LED flash detection tone, FullHD videos Front: 5 MP, f/2.2||Rear: 16 MP, f/2.0, AF detection phase, OIS, dual LED flash tone, FullHD videos Front: 8 MP, f/2.0||Rear: 13 MP, f/2.0, AF detection phase, dual LED flash tone, FullHD videos Front: 5 MP, f/2.0|
|CONNECTIVITY||LTE, Wi-Fi 802.11 a/b/g/n 4.2 Bluetooth, GPS, MicroUSB, reader of fingerprints||LTE, Wi-Fi 802.11 a/b/g/n 4.1 Bluetooth, GPS, MicroUSB, reader of fingerprints||LTE, Wi-Fi 802.11 a/b/g/n 4.1 Bluetooth, GPS, MicroUSB, reader of fingerprints||LTE, Wi-Fi 802.11 b/g /, 4.1 Bluetooth, GPS, USB-C, reader of fingerprints||LTE, Wi-Fi 802.11 a/b/g/n/ac, 4.2 Bluetooth, GPS, MicroUSB, fingerprint reader|
|BATTERY||3,000 mAh||3300 mAh||3,000 mAh||3,340 mAh||4,100 mAh|
|PRICE||To be confirmed||400 euros||269 EUR||429 euros||From 140 EUR|
Do you get the HTC Desire 10 Pro improve the situation for HTC?
As mentioned, the new smartphone from HTC is an interesting proposal to mid-range premium, but it is clear that It is not enough for the company to lift its head again, especially for that price that, although unconfirmed, is not presented as an option precisely remarkable.
HTC needs something more that a good mid-range priced, needs to build a varied devices as they do brands such as Samsung and Huawei, in which users have much to choose from and you can find the terminal that best suits your needs. While they continue without compromise on the issue of prices, it will be difficult to regain the position they occupied one day.